Muzammil Sarwar - Personal Portfolio

About me

🚀 I’m Muzammil Sarwar, a Senior Media Buyer with over 6 years of experience helping agencies and Shopify DTC brands scale to 7 figures and beyond using data-driven ad strategies and my proprietary I.M.G Scaling System.

Specializing in Meta Ads, email marketing, and performance analytics, I've successfully managed high-budget campaigns across industries like eCommerce, SaaS, healthcare, and lead generation.

Whether you're an agency owner or a brand looking to unlock aggressive yet sustainable growth, I’m here to help you do just that—with strategic, psychology-backed advertising that drives revenue.

What i'm doing

Meta Ads Strategy & Management

Scalable campaigns focused on ROAS and CPA
E-commerce Growth Consulting

Shopify DTC brand scaling using the I.M.G System
Ad Account Audits & Performance Reviews

Identify leaks, optimize targeting, improve ROI
Email & Retargeting Automation

Lifecycle campaigns that boost LTV

Testimonials

Daniel lewis

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Jessica miller

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Emily evans

Richard was hired to create a corporate identity. We were very pleased with the work done. She has a lot of experience and is very concerned about the needs of client. Lorem ipsum dolor sit amet, ullamcous cididt consectetur adipiscing elit, seds do et eiusmod tempor incididunt ut laborels dolore magnarels alia.
Henry william

Richard was hired to create a corporate identity. We were very pleased with the work done. She has a lot of experience and is very concerned about the needs of client. Lorem ipsum dolor sit amet, ullamcous cididt consectetur adipiscing elit, seds do et eiusmod tempor incididunt ut laborels dolore magnarels alia.

Clients

Resume

Education

Capital University of Science & Technology (CUST)
2013 — 2017
BBA Hons (Major: Marketing)
Chenab College
2011 — 2013
Studied Computer Science

Experience

Facebook Ads Manager - Canz Marketing
March 2023 — Present
• Strategic Planning & Campaign Setup: Conducted in-depth competitor analysis, comprehensive campaign audits, and devised tailored strategies to ensure optimal results before launching campaigns.

• Scaling & Optimization: Led the charge in scaling and optimizing high-performing Meta and Google Ads, consistently achieving measurable improvements in ROAS and CPA.

• B2B, B2C & DTC Growth: Specialized in driving B2B lead generation and boosting DTC ecommerce sales through data-driven targeting and creative ad executions.

• Advanced Analytics: Utilized audience measurement and in-depth marketing analytics to identify opportunities, refine strategies, and maximize campaign effectiveness.

• Engagement Excellence: Enhanced customer engagement by crafting highly targeted marketing initiatives aligned with audience pain points and behaviors.
Marketplace Executive (Ecom Strategist) - IGATE Technologies (RDX Sports)
Aug 2021 — April 2022
• Strategic Planning: Collaborated with the Quality Content Department to develop innovative strategies, ensuring all product listings were meticulously optimized and error-free, setting a high standard for marketplace presentation.

• SEO & Listing Optimization: Created and refined product listings with SEO-optimized keywords and high-quality images to enhance visibility and drive traffic to the store.

• Campaign Management & Scaling: Strategized, launched, and scaled campaigns to maximize performance, utilizing data-driven insights to optimize ad spend and boost ROI.

,• Customer Engagement: Designed and implemented customer engagement strategies that resonated with target audiences, fostering increased loyalty and retention.

• Analytics & Remarketing: Conducted comprehensive audience analysis and implemented remarketing strategies to capitalize on untapped opportunities and enhance overall campaign success.
Sourcing Officer & Vendor Store Management - Daraz.pk
Dec 2017 — July 2021
• Strategic Campaign Development: Designed and executed traffic campaigns on social media to enhance vendor store visibility and attract potential customers.

• Vendor Store Optimization: Progressed from an intern to managing vendor store arrangements, ensuring seamless setup and operations aligned with platform standards.

• Sales Trend Analysis: Monitored and analyzed sales trends, creating actionable reports to help vendors make data-driven decisions and improve product performance.

• Innovation & Strategy: Collaborated on strategies to introduce innovative ideas, leveraging social media to drive traffic and increase overall brand awareness